While none was quite as profound as something like the 3D Match Engine had been a few years earlier, every little helped. For Football Manager 2012, we found ourselves adding over 800 new features. Something like Steam on Android could revolutionise the market for all - we're at a time where developers and publishers are turning their back on Android due to all the problems the market has, rather than embracing it.Most years Sports Interactive manages to cram in well over 100 improvements to Football Manager, some large, some small. "On PC and Mac there was a great innovation a few years back built by Gabe Newell and his team at Valve which does all of those things. An online store that essentially acts like an app-only iTunes, Game Centre and a social network for Android users all in one. "A system that doubles up as a way to 'matchmake' network gamers, so you can play against your friends. "What we really need for Android is an online shop front that doesn't just make it easy for people to buy and access their games, but also offers services such as leaderboards and community features, alongside some customer-friendly DRM," he continues. That assessment is something he stands by, but his suggested method of combating the problem is more level-headed. The figures are hugely frustrating, and Jacobson took to twitter, calling pirates "dicks" in a typically frank posting. But it's not true - the majority of people who bought it downloaded it once, the rest download illegally." Even if this were true that still means a piracy rate of 83 percent. "I like to believe the best in people, so I imagined to myself that everyone who bought our game downloaded it twice once for their phone and once for their tablet. Because every installed copy of the game - legitimately bought or not - needs a skin, we were able to make a pretty direct comparison between our sales figures and our actual user base. "As our sales passed the 10,000 mark, I asked to see the figure for skin downloads it was up to 113,000. This isn't spectacular - the iOS version reached that milestone on its first day - but it was where we expected to be, based on the stats we'd seen from other developers. Football Manager Handheld crossed into the 10,000-50,000 band a week after release. "The publicly-available sales figures on Google Play are broken up into bands 500-1,000, 5,000-10,000. This enabled the studio to compare sales figures and install base. Sports Interactive's Android port reviewed well and sold in numbers which were at least around those expected, however, a quirk of platform fragmentation resulting from varying handset resolutions means that each install must download a specific skin from the SI servers before the game is playable. The bad news was that only about 10 percent of them paid for it." "The good was that more than 100,000 people were enjoying the new Android version of our game. "Last week I found myself in one of those 'good news, bad news' situations," he writes. Writing in a piece for Wired, Jacobson talks about the need to combat Android piracy, calling for a system similar to Steam to be put in place to incentivise legitimate users. Sports Interactive studio head Miles Jacobson has revealed the piracy figures for the Football Manager Handheld on Android, writing that an astonishing 90 per cent of the copies installed on the platform are illegal downloads.
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